Everyone promoting anything understands the value of media coverage and building relationships with producers and editors. As a result, most authors enjoy a significant spill-over benefit from their book publicity campaigns. The book launch opens doors with the media that otherwise might not be possible, so the goal is to make them lasting. Once you’ve been interviewed or quoted, if you’re well received, you can look forward to future calls. Then you’re on your way to becoming a trusted source on your topic of expertise. We all can think of people who frequently appear in the media and how it benefits them. PR people and book publicists advise authors to make themselves available easily. You’ll be seen as a valuable source if you answer your cell phone and return emails quickly. Journalists are constantly working on deadlines, and waiting is often not an option. You may have less success if you allow calls to go to voicemail or have an assistant return your emails. Answering at off hours like evens or weekends earns you even more favor. When reporters are under the gun to find expert commentary, and you provide it, they will keep you in mind more often. Over time, you’ll […] read more