LinkedIn Ads are a great way of generating new leads B2B leads for your business. What makes LinkedIn different from other paid social platforms is the level of detail within the targeting options.
In this article, we’ll explain how you can go about setting up a LinkedIn Ad for your business. For support in this area, contact Every Trick Marketing, who can offer strategic support in creating campaigns that generate a return on investment.
Start by heading onto LinkedIn and make sure you already have a page setup for your business. Once this is complete, in the top right-hand corner you should see an option to ‘advertise’. Click here and it will take you through to LinkedIn Ads Center. If you have not already created a LinkedIn Ad account, at this stage it will ask you to create one, if you have created an account already, then from here you will be able to access it.
Click on the Ad Account and you’ll see you have options for Campaign Groups, Campaigns and Ads. Start by creating a campaign group (you can either use one to house all of your individual campaigns or create multiple for organizational purposes). Once this has been created, you can then head in and create your campaign.
The campaign builder will then ask you to choose an objective, you can pick from a range of options depending on what you wish to achieve, however, some of the more effective tend to be lead generation or website conversions.
Once you’ve established your objective, you can then start to create your audience. If you have created campaigns previously and saved your audiences, it will give you the option here to access those. Alternatively, you can select multiple attributes to reach new target audiences or data to remarket to those who have already interacted with your business. Every Trick Marketing can help you determine which attributes could best work to reach your intended audience.
Once you have chosen, you can then move down and select your ad format. This will give you multiple options to choose the format that your advertisement will display to your intended audience. You can choose any one of these depending on your desired objective and even A/B test which could work best, however often we see that single image, video and events formats can be successful.
From here, you can then select your budget and bidding strategy before moving on to the final ad creation stage.
For more advice on how to create campaigns that can work for your business, contact Every Trick Marketing
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