Expectations for everything are higher these days are book publicity campaigns are no different. The classic purpose is to spark book says, but people who understand book marketing more deeply know there is much more to be gained. One of the most significant opportunities is author branding which means the media and target readers understand a writer’s work. It opens many new doors ranging from clients for your business to speaking opportunities and chances to be an interview guest. Authors who have developed a solid personal brand also give their future books a significant head start.
Thought-leader stature is given to most authors simply because they’ve written books, and it’s a powerful element of personal branding. More opportunities come your way when you’re regarded as someone with leading-edge views or particular insight in your field. Therefore, when you market your book around its launch, understand that the benefits from your PR campaign and the resulting visibility can pay benefits for months to come. Many first-time authors, when looking back, are surprised by how many opportunities arise from book marketing. If you can, consider expanding your marketing budget.
The personal reputation building that goes with marketing a book is also significant. Exiting fans and new ones alike are impressed by media coverage, and posting links to it on your social media is always good form. Your presence on TV or in news articles from a respected source implies an endorsement of your work, knowledge, or both. If you have a business in the same field as your book’s topic, you can expect to see client inquiries connected to your book over time. It works the same with speaking opportunities and invitations to industry events. You’ll suddenly find yourself added to many lists.
There is a well-worn cliché that nothing succeeds like success, and it’s true of media coverage. When you begin to be quoted and interviewed, it will spark more requests, often from more prominent media. It’s okay to start small and local and progress to regional coverage leading to national exposure. Online publicity opportunities can augment traditional media; anything online is available to people regardless of location, even internationally. When you plan and implement a book publicity campaign, expect that you will see short and long-range benefits. It might also influence how you plan your PR effort.
Leave a Reply