SEO Case Study: Average of 208% Increase in Organic Traffic The Search Engine Optimization process is an essential part of marketing for any company.  One of our clients, a leading modern data capture technology sought both by local and global brands for their expertise, wanted to go beyond the limit of using just any old tech in marketing. This client’s success hinged on SEO helped grow his business. When they came to us in January, our team wanted to help them grow their business through organic search and presence on Google. By focusing on fixing website errors and ensuring Google is properly crawling its site, we were able to see a 208% increase in organic website and keyword traffic. Our client saw this as an indication that more investment in SEO would lead them towards greater success. When our SEO team started implementing more changes, we wanted to make sure that Google understood their site. The first task involved a comprehensive keyword analysis and research into competitors’ keywords so we could finalise lists of focused words or phrases for each page through on-page optimisation (which includes things like adding meta tags and removing unnecessary keywords).   This resulted in a significant increase in ranking keywords for the site. […] read more