The sending and tracking of promotional messages using electronic devices, which allows marketing professionals to gauge their effectiveness at various points in the customer’s journey. Digital marketing, in practise, typically refers to marketing initiatives that display on digital devices such as computers, phones, tablets, etc. Online movies, display ads, paid social ads, and social media posts are just a few examples. The term “traditional marketing” is typically used to describe approaches like magazine ads, billboards, and snail mail in contrast to digital marketing. Somehow, TV and traditional advertising are often lumped together.
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